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Experience the Action with Syngenta at GIS 2020

Virtual reality, health and skin cancer screenings, 5K run, women in turf panel and more to be provided at GIS

GREENSBORO, N.C., USA, Dec. 2, 2019 – Syngenta wants superintendents to #ExperienceTheAction at the 2020 Golf Industry Show (GIS). From Jan. 25-30 in Orlando, Florida, Syngenta will provide GIS attendees with opportunities to take action through networking, prioritizing their personal health and learning about innovative solutions for defending their turf.

Visitors to the Syngenta Booth #2628 can experience a unique look at the science behind the company’s Action™-branded solutions through virtual reality. Participants will see how acibenzolar-s-methyl, the plant defense activator in Daconil® Action, Heritage® Action and Secure® Action fungicides, helps protect turf from stress. They’ll also be entered for a chance to win one of six sets of Sonos® One Bluetooth® speakers.

At GIS, Syngenta will introduce two new fungicides coming to the turf market in 2020.

During the show, Syngenta will also be supporting numerous events, including the Ladies Leading Turf panel discussion and networking reception, the GCSAA Certification Luncheon and the TurfNet Superintendent of the Year award presentation.

Additionally, as part of Condition. Perform. Recover. from Syngenta, which focuses on turf health and superintendents’ personal health, attendees can receive free wellness checkups at the Mobile Wellness Unit in Booth #2607 and free skin cancer screenings at the GIS Wellness Pavilion. Online registration is also open for the annual Health in Action 5K fun run.

“Through our Experience the Action virtual reality, we’re excited to show superintendents an in-depth look at how the Action family of products helps manage turf stress,” said Stephanie Schwenke, turf market manager at Syngenta. “But we also know their jobs come with their own stresses, so we hope attendees take a moment to focus on themselves with our free health checkups and skin cancer screenings.”

Below is an overview of all the Syngenta highlights at GIS 2020:

Experience the Action – Virtual Reality Experience
Syngenta Booth #2628
Jan. 29-30, 10 a.m.-5 p.m.

Go inside a turf plant via virtual reality to see how acibenzolar-s-methyl, the plant defense activator in the Action-branded solutions, helps protect turf from stress like disease, heat and drought.

Mobile Wellness Unit – Free Medical Checkups and Skin Cancer Screenings
Booth #2607 – in the GIS wellness pavilion
Jan. 29-30, 7 a.m.-5 p.m.


Syngenta will be offering free health screenings for turf management professionals at its Mobile Wellness Unit.

To help alleviate the inconvenience of scheduling a health and wellness checkup, a registered nurse will be available to provide blood pressure measurements, cholesterol screenings, glucose analyses and more. Additionally, this year, attendees can again receive important skin cancer screenings for free.

Health counseling for medical concerns and informational brochures discussing health and wellness topics will also be provided at no cost. For a preview of the wellness checkup, watch this video.

Sign up for an appointment with our registered nurse here.

Opening Reception
Rosen Centre Hotel, poolside
Jan. 28, 5-6:30 p.m.

Syngenta and the Golf Course Superintendents Association of America (GCSAA) will host a reception for all GIS attendees to meet and network with industry professionals from across the country, while enjoying complimentary appetizers and cocktails. Attendees who share a photo from the opening reception on social media and include #ExperienceTheAction will be entered for a chance to win a Sonos One Bluetooth speaker.

Opening Session
North Hall, main stage – North Concourse
Jan. 29, 8:30-9:50 a.m.

To kick off the show, Syngenta and the GCSAA will honor several industry professionals, including the Certified Golf Course Superintendent Class of 2019, the recipient of the Old Tom Morris Award and the Environmental Leaders in Golf Awards. Mike Parkin, global head of Professional Solutions at Syngenta, will provide a special welcome to attendees.

GCSAA Certification Luncheon
North Hall, main stage – North Concourse
Jan. 29, 12:30-2 p.m.

At this luncheon, Syngenta and the GCSAA will celebrate the Class of 2019’s newly Certified Golf Course Superintendents (CGCSs) and provide special acknowledgements of 25- and 40-year CGCSs in attendance.

Ladies Leading Turf Discussion Panel and Networking Reception
Convention Center, S230AB – South Concourse
Jan. 29
3-4:20 p.m. – “Next level leadership – building your diverse team” – Panel discussion
4:30-5:30 p.m. – Reception


Syngenta, Ladies Leading Turf and the GCSAA have partnered to host the third annual diversity and inclusion session, celebrating women in the turf industry. In this session, you'll hear from leading women in turf about their journeys to success in the industry and how you can foster diversity within your organization.

Stephanie Schwenke, turf market manager for Syngenta, will provide welcoming remarks, and the session will be moderated by Jan Bel Jan, ASGCA, golf course architect at Jan Bel Jan Golf Course Design, Inc.

Panelists include:
  • Cathy Harbin, owner, Pine Ridge Golf Course
  • Elizabeth Guertal, Ph.D., professor at Auburn University
  • Kayla Kipp, golf course equipment maintenance manager, Lodestone Golf Course & Fantasy Valley Golf Course
  • Laurie Bland, golf maintenance manager, Miami Springs Golf & Country Club
  • Ellen Davis, vice president, SportZmix Solutions, Waupaca Sand & Solutions

At 4:30 p.m., attendees are invited to the Destination Lounge to network and socialize. Complimentary drinks and hors d’oeuvres will be served.

Health in Action 5K
Starting at Orange County Convention Center, South Building
Jan. 30, 6:30 a.m.


On Thursday morning, Syngenta and the GCSAA will partner to host the fourth annual 5K fun run to help attendees get their bodies moving. Online registration is open, and all registration proceeds will benefit the Environmental Institute for Golf. Register by Dec. 27 to be guaranteed a t-shirt in your preferred size. Follow and join the conversation on social media using #GIS5K.

Superintendent of the Year Presentation
Syngenta Booth #2628
Jan. 30, 1:30 p.m.

Syngenta and TurfNet will announce the annual TurfNet Superintendent of the Year award, which recognizes the accomplishments of an outstanding golf course superintendent nominated by their peers. Syngenta looks forward to honoring all of the well-deserving finalists.

For more information about Syngenta activities at GIS 2020, visit GreenCastOnline.com/GIS.

Join the conversation on social media by using #ExperienceTheAction in your #GIS20 and #GolfIndustryShow tweets.

About Syngenta
Syngenta is one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. With 28,000 people in more than 90 countries we are working to transform how crops are grown. Through partnerships, collaboration and The Good Growth Plan we are committed to improving farm productivity, rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit www.syngenta.com and www.goodgrowthplan.com. Follow us on Twitter at www.twitter.com/Syngenta and www.twitter.com/SyngentaUS.

Media Contacts:
Mark LaFleur
336-632-6138
mark.lafleur@syngenta.com

Kelsea Mullane
919-870-5718
kmullane@gscommunications.com

Web Resources:
GreenCastOnline.com/GIS
Syngenta Newsroom
Twitter.com/SyngentaTurf

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